In today’s rapidly evolving digital landscape, many major Arab media organizations are still struggling to effectively engage with social media platforms. The challenge is even more daunting when considering the future platforms that are beginning to take shape with Web 3.0 technologies.
Arab Media Core Issue
The fundamental issue, in our opinion, lies in striking the perfect balance between maintaining the institution’s professional image and editorial integrity, and creating simplified, engaging content for social media audiences. This balance is crucial yet elusive.
A Disconnect in Content
Many organizations fall into the trap of creating a disconnect between the content they offer on their traditional platforms and what they publish on social media. On their newspapers, websites, or TV channels, content is dignified and adheres to a robust editorial policy. In contrast, their social media content often lacks the same level of commitment to these standards.
This discrepancy, as described by a friend working at one of the largest Arab media outlets, makes the institution look like it is wearing a suit and tie on top and shorts on the bottom. It reflects a lack of coherence and harmony across different platforms.
The Future Challenge For Arab Media
This issue is likely to escalate in the near future, especially with the rapid advancements in technologies such as artificial intelligence, blockchain, and Web 3.0. These advancements will give rise to entirely new decentralized platforms that will be vastly different from the current generation of social media.
One of the promising new platforms is Nostr. Unlike traditional social media platforms, Nostr is built on a decentralized network, leveraging the power of blockchain to ensure content security and authenticity. This platform represents a shift towards a more open and user-controlled internet, where data privacy and content ownership are prioritized.
What are the Solutions?
You might ask, what’s the solution? That’s a topic for another day, and one we will explore soon, God willing.
